This was a full-service promotion including an instant-win digital integration with a bespoke-produced prize. Shoppers simply purchase and scanned a QR code to find out if they won something special.

When it came to the GWP, we turned an idea into 1,000 fully bespoke Mr Golden plushy toys. With 3D rendered design and a production sample, we made sure his eyes were the right distance apart and his hands didn’t look like ears.

We breathed new life into the Golden Crumpets mascot - looking picture perfect with all production and safety verifications, as well.

Bespoke merchandise

Instant win

Digital integration

POS design

Shopper campaign

An Australian fresh juice brand was launching into the NZ market and wanted to make a splash with Kiwis on the move.

On top of an in-store sampling campaign, we hit the streets and delighted commuters with 1,000 bottles of Emma & Tom’s in just 2-hours; coordinating logistics to keep produce fresh, chilled, and delicious.

It was also our recommendation to sport bright red Emma & Tom’s sweaters with matching hats and pants to best embody the brand and turn heads at Auckland’s busiest pedestrian corner.

Out of home experiential

Public activation

Branded uniforms

Asahi Super Dry had gained the rights for the Rugby World Cup - so what better market to leverage this property than New Zealand?

BTL Engage structured a promotion to maximise purchases and developed bespoke displays to make sure rugby fans noticed it in-store (and on-pack).

The promotion was a turning point that put Asahi Super Dry back in growth.

Shopper campaigns

Design and production for in-store displays

On-pack promotion and design

Competition management and prize fulfilment

Adapting global IP

Anchor had secured sponsorship of the national netball team in Tonga, so wanted to leverage the partnership and cultivate support in the community.

BTLE designed a shopper campaign with collector cards as the GWP - as well as designing and producing the cards themselves - which involved co-ordinating a photoshoot overseas.

The result? More milk and butter sold - with several stores going through their allocations ahead of time.

Export marketing

Shopper campaign strategy

POS concept and design

Bespoke merchandise and printing

Social media content

Tux is back, baby! To celebrate 70 years, the brand produced a TVC and suite of assets to tell the story of the ‘heritage’ farm dog AND the modern city dog. Tux is for all dogs!

With the big ATL campaign teed up - along with the classic ‘Tux keeps ‘em full of life’ song - we were tasked with an accompanying shopper campaign to usher more doggy biscuits out the doors.

BTLE designed two promotions - one for each big grocer. We designed all prizing to appeal to as broad an audience as possible - while aligning aesthetically to the brand codes and campaign assets.

Shopper campaigns

Key visual design

Prize fulfilment

Aligning design to ATL

Banner specific promotions

Retail media

Chiko is a staple hot snack on the go - famous Australia-wide!

Our job was to drive traffic and interest to the Simplot stand at the Metcash Trade Show by leveraging the beloved Chiko brand with a fun digital integration game.

A microsite housed a virtual ‘scratch and win’ mechanic to alert trade show guests right away whether they had won - from hundreds of Chiko-branded bucket hats and one airfryer every day of the promo.

This promotion was a massive hit - breaking the mould at trade shows and creating talkability for the duration of the event. Move over cornhole or claw machines - do an instant win game!

Trade show activation

Digital integration & gamification

Bespoke merchandise - reversible Chiko bucket hat

Prize fulfilment

Trans-Tasman promotion

Campaign design

Long White is synonymous with Kiwi beaches, hot summer days, and cold refreshing beverages.

This was a shopper marketing campaign that stretched the length of the country - and activated in six different liquor chains (as well as social media).

The prize was an epic expression of the brand. Winners were transported to an idyllic Kiwi milieu to participate in a classic beach dig. The difference? The prizes beneath the surface were CASH parcels ranging from $5,000 to $50,000*!

*Well, not actual cash bills - but small treasure chests with an envelope inside indicating the cash prize sum.

Event management

Travel holiday coordination

Shopper campaign management

Speciality print execution

Drafting for complex terms and conditions

This was a campaign that aimed to connect with the widest array of shoppers - and who wouldn’t love to have their mortgage or rent covered for a year?

Three lucky winners flew to Auckland to participate in a game of chance at Tip Top’s head office. They had to select one out of 25 envelopes to win the grand prize - but, if unsuccessful, would receive a $3,000 consolation prize. Not bad!

Two of our winners missed out, but the third chose correctly and went home with $35,500 in the bank.

A successful shopper campaign and great demonstration of insured or ‘risk-managed’ prizing in a promotion.

Insured / risk-managed prizing

Shopper campaign in grocery

Bespoke-designed point of sale

Event management

For U by Kotex, it is important to give their target audience a trial opportunity at the right time - and students who’ve recently left home for university are perfect for this.

We participated at O-Week festivities for universities in Christchurch, Dunedin, Wellington, and Auckland - capturing email data in exchange for a pack of the new Ultrathin pads.

Our brand ambassadors were as fun and vibrant as their uniform - positioning U by Kotex as more contemporary and relatable to the target audience.

Most importantly, over 7,000 students received some free product and the opportunity to connect with U by Kotex.

Out of home experiential

Event management

Digital integration via microsite

Bespoke apparel

Connections with universities

Huggies had the huge opportunity to leverage a global property - Toy Story - through both packaging and POS.

They decided to go as BIG as possible - the brief was to be unmissable in-store, with huge unmissable bespoke pieces to complement the massive floor sticker down the aisle.

The top Woolworths stores were adorned with these custom-engineered archways - that emphasised the characters in the property and made Huggies simply UNMISSABLE.

Bespoke POS design

Aligning with global properties

Cartology best-in-class

Grocery aisle takeover

How often do you switch brands of toothpaste? Maybe not so often. So, Red Seal identified an opportunity to stop shoppers in their tracks – and introduce them to a range of toothpastes like no other…

BTLE has been performing sampling campaigns for Red Seal for over two years. Brand Ambassadors offer grocery shoppers the chance to sniff or taste the toothpaste on sticks and discuss the options available (both with and without fluoride). To top it off, we hand out $1-off coupons or sample tubes to sweeten the deal.

We keep doing campaigns because they work – in a category where brand-swapping is less common. Do you manage a brand in an interesting category? Get in touch.

Grocery sampling

In-store sampling

Roaming kits

Brand ambassadors

Technical product knowledge

After we helped refresh the brand look and feel for Vacuum & Blowing Solutions (VABS), we flaunted the new assets and showcased their service offering at the Foodtech Packtech Expo 2025.

We staked claim that VABS is a major player with a huge 7m x 4m centre court stand; adorned with giant hanging signage and brightly hit display assets. This emphatically answered the brief to stand up boldly alongside their global competitors as an independent NZ powerhouse.

The stand-design created space and directed focus on their range of specialised pumps and blower equipment – all while serving as maximum impact for branding. There was even a working conveyor as an engagement centrepiece.

Furthermore, the assets produced were selected to endure the test of time – creating an event suite to be used again and again at expos in the future. 

Brand assets design and development

Event design, planning, and execution

Graphic design for collateral and media

Video production and editing

Branded merchandise for stand giveaways